Championii is the largest network of football clubs most successful franchise of the country in this field. It brings together more than 500 sites in more than 80 cities of Russia, Kyrgyzstan, Kazakhstan, Belarus and Ukraine.
Co-owner of the project and its CEO Ruslan Bashirov in an interview with the founder Evgeny Kudryavtsev discusses the business of franchises by the example of their own offspring.
We are often asked how did the idea of "CHempionata" and what was the experience in the business informed. Tell me, as the founder.
I have several years working in investment companies, now the Director of Fund "Elbrus Capital". We acquired various companies, invest in them and develop.
As the beginning of "CHempionata"? I finished in 2012, the MBA program at Harvard business school, and met one of the founders of "Soccer Shots". It is the largest U.S. franchise for teaching children football, where every year about 120 thousand people. I liked this idea because I myself have played football since 7 years and now continue to play.
By the time we arrived in Moscow, we with the spouse already was an eight month old twins - a boy and a girl. I wanted to run something connected with children's football, as in Moscow was nothing like this, and I opened the school Futbostars.
How did you know that for this service there is a demand? After all, soccer for the kids – a pretty bold idea.
At first, nothing was clear. I personally selected coaches, studied the program of "Soccer Shots". On its basis we have developed our own, focusing on the quality of the lessons. Became involved in a lot of guys. When groups became large, and the business began to make significant income - we understand that it is what exactly need to parents and children.
Now, many will think: "But in the US, soccer is not the most advanced sport that was there to take?". What is the difference between a model of children's football clubs in the United States, and we?
We took a set of exercises and key business values. For example, that the brand is very important and you need to take care of his recognition. So the people knew him due to the good quality, great inventory, clearance.
Indeed, there football is not the No. 1 sport, unlike Russia. So the classes have significantly better due to the quality of coaches and methods. They have a slightly different business model franchise, they have now started to integrate franchisees. Why do they do it? Might want to increase their interest and input threshold.
And now, some time later, as you think, what is a good franchise and a good management company?
Most projects that start from scratch with a new idea – bankrupt. The role of the management company, to close some of the risks, in particular, conduct business training franchisees. To help them become successful, build a brand and to centralize those processes that entrepreneurs on the ground efficiently can not handle.
For example, franchisees Chempionki visible inventory, invest in marketing, PR and brand promotion. Important and administrative function: UK sees what the problem was from some franchisees and helps to avoid them to others.
Tell me how an experienced investor, as small and medium entrepreneurs to find an investor in the project? Especially when you already have a working product. What will see the investors?
Surprisingly, it is sometimes easier to find an investor in the project when we have nothing. Because at the level of ideas, which is not yet tested, may be more enthusiasts to believe in something, in something to invest.
But if you already started, you already have some experience and the result of your efforts, the quality for the investor is paramount. How quickly you are growing, what the scope and prospects. In small groups one of the key roles played by the quality team.
I, as an investor, it is important to understand that for people who claim my money which they have had previous experience and who work with them.
And what qualities are necessary to the businessman in our area for a successful start? You should pay attention to the deductible work?
When we started out, for me personally it was important to believe in the idea. Around the new ideas there are always people who say, "No, it doesn't work", "it won't happen", but this firm belief in what you're doing and that's right, inner resilience is what allows you to achieve success.
I would call patience. For example, there are boxers who hit a single point on the pear to practice. In business such a thing is also important – the ability to continue to beat, no matter what, patience, perseverance, diligence. Coupled with faith in the right idea, these bangs at one point lead to results.
I remember sitting in a village near Ryazan, ring up 70 points where it was possible to conduct classes. As a result, we now have great company with the right idea and it all starts with these little things. So my advice to those starting: guys, believe in what you are doing, continue to beat at one point, like a boxer.
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We invite You on February 2 at 15.00 at the free conference of a series of activities on using the franchise in various fields of business "franchise Business in catering: a quick profit on the finished scheme." The event was organized by GBU "Moscow Small business" in conjunction with the RAF, the Department of Moscow on competition policy and Digital business space (MCS).
It is no secret that one of the most profitable types of business is a catering. Many entrepreneurs think about starting a business "from stall to restaurant", but not sure of its success. This is the franchise for half of the entrepreneurs in the field of nutrition.
Buying a business franchise is particularly relevant for investors who do not have experience in the field of catering. The image of the existing brand allows you to attract loyal visitors network that gives you the opportunity to make a profit almost instantly using the ready business.
GBU "Small business of Moscow" together with the Russian Association of Franchising (RAF) and the Department of Moscow on competition policy is holding a series of activities to use the franchise in various business areas.
Our speakers on practical conference "franchise Business in catering: a quick profit on the finished scheme» talk about "pitfalls" when buying a franchise in catering, practical examples will show the most effective franchising scheme, and will review the city's premises, which meet all the conditions to host businesses in the field of catering.
Please see our conference You will be able to get answers to important business questions: what, how much, how and where?
The event will be held in a round table format where all participants will be able to ask your questions.
To register for the conference "franchise Business in catering: a quick profit on the finished scheme", you can by clicking link.
Moderator: Michael Feinberg, CEO of the Academy of franchising
Topic "the Advantages of franchising in the catering»
Speaker: Ernesto Gonzalez, senior Vice - President on development of "Rosinter restaurants holding»
Topic "success Story of a network of quick service restaurants SUBWAY in Russia»
Speaker: Gennady Kochetkov, Vice President, leading the development of a network on the territory of Russia "Subway Russia Franchising Company".
Tema «Topic "How to open a coffee shop running efficiently. The pitfalls and the right business the fairway»»
Speaker: Vitaly Dmitriev, Director for development, OOO "donats PRODZHEKT" brand "Dunkin' donuts»
The theme of "Innovations in food service. The construction and promotion of fast-food chain in the regions»
Speaker: Michael Mayorov, development specialist franchise network of pizzerias "Dominos Pizza Russia»
The topic is "Review of urban areas for catering»
Speaker: the representative of the Department of Moscow on competition policy
As listeners, we invited representatives of small and average business of Moscow.
Date: 2 Feb 2018
The time of the: 15.00-17.00 (registration from 14.30)
Venue: Digital business space (MCS), 2nd floor
Location: Moscow, street Pokrovka, 47, 2nd floor. Digital business space (MCS).
St.m. "Red Gate" "Kursk".
Participation is free of charge. Registration is required for link.
Participation in the seminar, please contact by phone 8(916)567-12-47 or e-mail: email@example.com Natalia shinkareva.
The company Rosinter is currently developing a new format for its restaurants, it would require a smaller area and a lower investment by franchisees. New format restaurants will require two times less investments than the standard restaurant, that is about 16 million rubles. The company expects that the establishment of such a format is ideal for regional cities or places where traffic is not too high.
Details – in interview of senior Vice President development of the company "Rosinter" Ernesto Gonzales.
In 2017, the network TONE-CLUB continues to open new clubs. In the past year, earned 5 new clubs in Moscow, St. Petersburg and Smolensk. In addition, the contract of commercial concession with the tone of the CLUB signed another 3 clubs to be launched in the first half of 2018.
TONUS-CLUB - clubs innovative fitness for women. The concept of TONUS-KLUB is SMART-workouts designed specifically for women experts in the field of physical education, medicine and healthy lifestyle. Training is held on a unique innovative equipment, which do not occur in ordinary fitness club. It allows you to effectively correct and model the female figure without serious physical exercise. To accelerate and consolidate the results of TONUS-KLUB offers its customers a specifically designed range of healthy food and cosmetics under its own brand. In 15 years of existence, the thread of his clients was more than 1 million women from different cities of Russia, which confirms the effectiveness of SMART training.
The business model of TONUS-KLUB is popular among entrepreneurs. According to the Agency RBC, the tone of the CLUB is one of the largest networks of studios women's training in Russia.
Franchise TONE CLUB various awards and prizes. Since 2012, TONUS-KLUB – the annual award Golden Brand. By the end of 2016, the franchise TONE CLUB entered the "TOP 50 most popular franchises in Russia," according to RBC, finishing in 14 th place. Also from year to year portal BeBoss includes a common thread among the most successful franchising projects in Russia.
Online car auction CarPrice began to search for partners for franchising in the regions. With a franchise auction intends to provide services in seventy cities of our country. CEO CarPrice Denis Dolmatov said that such franchise is unique because in the world yet proposals for franchising, according to preparation and holding the auction. Thus, What will be able to check the efficiency of this business model.
The cost of the franchise will be 400 000. Costs to repair the premises and the organization of the courts for inspection and storage of vehicles will carry the franchisees. Partner will also have to make a Deposit in the amount of 1.5 million rubles, but if he changes his mind in the future to work in this business, What return means. Franchisor, in its turn, is ready to invest in working capital franchisee.
What is already working for the franchise in the test mode. Currently, the network auction includes sixteen partner points in St. Petersburg, Yaroslavl, Belgorod, Kaliningrad, Omsk, Izhevsk and Kursk. By the end of this year What is going to increase the number of cities of presence. Franchisees in Sochi, Lipetsk, Novosibirsk, Krasnodar, Saratov, Abakan, Tyumen and Bryansk is already preparing to launch points.
Denis Dolmatov said that the priority regions for the development of franchising, the company is considering cities with a population of one hundred thousand people, as they projected the highest demand. After all, for participation in the auctions the owners of the small towns have to go to the nearest big city, but it requires cost and inconvenience. In addition, in small towns there are grocery retail, consumer electronics stores, phone stores, etc., but they lack places in which to quickly sell the car. Therefore, car owners may long to sell cars or to turn to the middlemen who offer prices far below market.
Service CarPrice was founded in St. Petersburg in 2014, the new Edward. What is an online auction for the sale of used cars. The company cooperates with more than twenty-three thousand of dealers who bid on the auction. What makes the difference when selling cars to the dealer.
Have you thought about franchising, but don't know where to start? Then you just need to visit the world forum on franchising and Franchise Expo Moscow exhibition in 2018, which will be held from 28 may to 1 June in Moscow.
For the first time in Russia will bring together representatives of associations, large companies and investors from more than 40 countries, including Southeast Asia, Europe, North, Latin and South America, and Africa.
The event will bring together more than six thousand participants to discuss the latest trends in franchising, training, Contracting and demonstration of new concepts.
The last seven years, the Russian franchising shows stable dynamics of development – up to 15% of the annual franchisees and approximately 1,300 brands, 65% of which are Russian competencies.
The forum and exhibition will set a new trend in the development of this popular method of business development and will have practical benefits for the development of regions.
More detailed information can be found on the website www.rusfranch.ru and also by phone: 8 (495) 967-37-13
Additional information for media: 8 (3902) 21-20-30, the press service of the development Fund of the Republic of Khakassia
In 2018, the network of drugstores "Rigla" is going to develop actively not only in Moscow and the Moscow region, but in regions of the Russian Federation. Previously, the retailer opened points mainly in the regional centres, and is now going to concentrate on expansion in cities with a population of ten thousand people.
To increase growth in the Central Federal district "Rigla" began cooperation with experts on the regional retail property. The company will carry out selection of the most favourable premises for pharmacies and agree on the terms of rental space.
The pharmacy "Rigla" appeared in 2001, when the company "PROTEK", a major distributor of pharmaceutical products, decided to develop own retail. In 2005 he started working 1st pharmacy franchise. Then basically held the branding of pharmacies in the colors of the brand name "Rigla". This type of cooperation was ineffective. In 2013, Rigla decided to reboot the franchise and start to offer franchisees a complete package, including training and support. In 2017, "Rigla" to sell the franchise in regions.
Union "chamber of Commerce of Kaluga region" informs that from 28 may to 01 June in Moscow will host a global event - the meeting of the World Council and the world forum on franchising.
For the first time the territory of Russia will become the business and expert platform for representatives of associations, large companies and investors from more than 40 countries, including Southeast Asia, Europe, North, Latin and South America, and Africa.
The world forum and exhibition Moscow #Franchise Expo 2018 will gather at their sites more than six thousand participants to discuss the latest trends in franchising, training, Contracting and demonstration of new concepts.
For the last seven years Russian #franchising shows stable dynamics of development - up to 15% annual growth in the number of enterprises. Today in Russia there are more than 50,000 franchisees and over 1,300 brands, 65% of which are Russian concepts.
#Forum and #the exhibition will set a new trend in the development of this popular method of business development and will have practical benefits for the development of regions.
Participation for delegates and visitors of the forum and exhibition free of charge.
Address: world trade Center, Moscow, Krasnopresnenskaya Naberezhnaya 12
More information http://www.rusfranch.ru